Compensatory Word of Mouth: Advice as a Device to Restore Control

By Peluso Alessandro M., Bonezzi Andrea , De Angelis Matteo, and Rucker Derek D.
International Journal of Research in Marketing (2017)

  • Alessandro M. Peluso

    University of Salento

    Italy

  • Andrea Bonezzi

    Stern School of Business, New York University

    USA

  • Matteo De Angelis

    LUISS University

    Italy

  • Derek D. Rucker

    Kellogg School of Management, Northwestern University

    USA

Created

October 18, 2016

Last update

October 21, 2016

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Zip Archive

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Description

The Zip archive contains the following files: 1) “Methodological_Detail_Appendix.pdf”, which contains the stimulus materials and instructions used in the pretests and experiments. 2) “S1 pretest.sav”, a SPSS file containing the data of the manipulation pretest conducted within Experiment 1. 3) “S1 main experiment.sav”, a SPSS file containing the data of Experiment 1. 4) “S2 pretest.sav”, a SPSS file containing the data of the manipulation pretest conducted within Experiment 2. 5) “S2 main experiment.sav”, a SPSS file containing the data of Experiment 2. 6) “S3 pretest control manipulation.sav”, a SPSS file containing the data of the pretest of the manipulation of sense of control used in Experiment 3. 7) “S3 pretest intervening task.sav”, a SPSS file containing the data of the pretest of the manipulation of initial opportunity to restore control used in Experiment 3. 8) “S3 main experiment.sav”, a SPSS file containing the data of Experiment 3. 9) “S4 pretest.sav”, a SPSS file containing the data of the manipulation pretest conducted within Experiment 4. 10) “S4 main experiment.sav”, a SPSS file containing the data of Experiment 4.

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