Empirical generalizations on the impact of stars on the economic success of movies

By Hofmann Julian, Clement Michel, Völckner Franziska, and Hennig-Thurau Thorsten
International Journal of Research in Marketing (2017)

  • Julian Hofmann

    EM Normandie

    France

  • Michel Clement

    University of Hamburg

    Germany

  • Franziska Völckner

    University of Cologne

    Germany

  • Thorsten Hennig-Thurau

    University of Münster

    Germany

Created

June 27, 2017

Last update

July 3, 2017

Software

Excel

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170

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257

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Description

The Excel file contains the data used in the meta-analysis. The columns indicate the primary studies (authors, publication year, journal etc.) and the corresponding variables.

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