An experience-utility explanation of the preference for larger assortments

By Aydinli Aylin , Gu Yangjie, and Tuan Pham Michel
International Journal of Research in Marketing (2017)

  • Aylin Aydinli

    Vrije Universiteit Amsterdam

    Netherlands

  • Yangjie Gu

    HEC Paris

    France

  • Michel Tuan Pham

    Columbia University

    USA

Created

August 1, 2017

Last update

September 2, 2017

Software

SPSS

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175

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90

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6

Description

The Zip archive includes the SPSS files containing the data of four experiments.

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