An experience-utility explanation of the preference for larger assortments

By Aydinli Aylin , Gu Yangjie, and Tuan Pham Michel
International Journal of Research in Marketing (2017)

  • Aylin Aydinli

    Vrije Universiteit Amsterdam

    Netherlands

  • Yangjie Gu

    HEC Paris

    France

  • Michel Tuan Pham

    Columbia University

    USA

Created

August 1, 2017

Last update

September 2, 2017

Software

SPSS

Ranking

246

Visits

1344

Downloads

25

Description

The Zip archive includes the SPSS files containing the data of four experiments.

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