Feeling disconnected from others: The effects of ambient darkness on hedonic choice

By Huang Xun (Irene), Dong Ping, and Labroo Aparna A.
International Journal of Research in Marketing (2018)

  • Ping Dong

    Northwestern University

    USA

  • Xun (Irene) Huang

    Nanyang Business School

    Singapore

  • Aparna A. Labroo

    Northwestern Kellogg School of Management

    USA

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December 1, 2017

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December 26, 2017

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The files include the SPSS version of the datasets.

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