The .zip file contains three folders. Each folder contains a readme file that explains the details. "NoAggregateShocks" folder contains files for replicating results in Section 4 and the online appendix. "AggregateShocks" contains files fore replicating results in Section 5. "Subroutines" contains subroutines.
International Journal of Research in Marketing (2018)
Sande Jon Bingen and Ghosh Mrinal