The .zip file contains three folders. Each folder contains a readme file that explains the details. "NoAggregateShocks" folder contains files for replicating results in Section 4 and the online appendix. "AggregateShocks" contains files fore replicating results in Section 5. "Subroutines" contains subroutines.
International Journal of Research in Marketing (2019)
Gaustad Tarje, M. Bendik, Warlop Luk, and Fitzsimons Gavan J.