A Random Coefficients Mixture Hidden Markov Model for Marketing

By Kappe Eelco, Stadler Ashley, and DeSarbo Wayne
International Journal of Research in Marketing (2018)

  • Eelco Kappe

    Pennsylvania State University

    USA

Created

June 25, 2018

Last update

July 3, 2018

Software

R

Ranking

215

Visits

457

Downloads

18

Description

These files contain the simulated data and the estimation code for a random-coefficients mixture hidden markov model. Both files are annotated.

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