Package graphic design and communication across cultures: An investigation of Chinese consumers’ interpretation of imported wine labels

By Cheng Peiyao, Masson Josselin, Celhay Franck, and Li Wenhua
International Journal of Research in Marketing (2019)

  • Peiyao Cheng

    PolyU School of Design

    Hong Kong, (China)

  • Josselin Masson

    Université de Montpellier

    France

  • Franck Celhay

    Montpellier Business School

    France

  • Wenhua Li

    PolyU School of Design

    Hong Kong, (China)

Created

June 17, 2019

Last update

June 30, 2019

Software

SPSS

Ranking

207

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1473

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30

Description

These are the 2 data files of the empirical surveys that we present in the paper.

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Zip Archive

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264

12

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Catch me if you can. Can human observers identify insiders in asset markets?

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Aggregation mechanisms for crowd predictions

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Does Investor Risk Perception Drive Asset Prices in Markets? Experimental Evidence.

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Huber Jürgen, Zeisberger Stefan, and Palan Stefan

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