Package graphic design and communication across cultures: An investigation of Chinese consumers’ interpretation of imported wine labels

By Cheng Peiyao, Masson Josselin, Celhay Franck, and Li Wenhua
International Journal of Research in Marketing (2019)

  • Peiyao Cheng

    PolyU School of Design

    Hong Kong, (China)

  • Josselin Masson

    Université de Montpellier

    France

  • Franck Celhay

    Montpellier Business School

    France

  • Wenhua Li

    PolyU School of Design

    Hong Kong, (China)

Created

June 17, 2019

Last update

June 30, 2019

Software

SPSS

Ranking

233

Visits

99

Downloads

9

Description

These are the 2 data files of the empirical surveys that we present in the paper.

The impact of interest rate ceilings on households' credit access: Evidence from a 2013 Chilean legislation

Journal of Banking and Finance (2019)

Madeira Carlos

On the Monetization of Mobile Apps

International Journal of Research in Marketing (2020)

Appel Gil, Libai Barak, Muller Eitan, and Shachar Ron

Heterogeneous Inflation Expectations and Learning

Journal of Money, Credit and Banking (2015)

Madeira Carlos and Zafar Basit

Federal Reserve Private Information and the Stock Market

Journal of Banking and Finance (2019)

Lakdawala Aeimit and Schaffer Matthew

2019-06-02

Zip Archive

187

231

9

Exit expectations and debt crises in currency unions

Working Paper (2019)

Müller Gernot, Kriwoluzky Alexander, and Wolf Martin

2019-04-12

Zip Archive

393

228

22

Too Much of a Good Thing?

International Journal of Research in Marketing (2019)

Gaustad Tarje, M. Bendik, Warlop Luk, and Fitzsimons Gavan J.

Evaluating marketplace synergies of ingredient brand alliances

International Journal of Research in Marketing (2018)

Bowman Douglas

Smart Systemic-Risk Scores

Working Paper (2018)

Benoit Sylvain

Shaping Consumer Preference Using Alignable Attributes: The Roles of Regulatory Orientation and Construal Level

International Journal of Research in Marketing (2018)

Sun Jin, Keh Hean Tat, and Lee Angela Y.

0 comment

Add comment

You need to log in to post a comment.