On the Monetization of Mobile Apps

By Appel Gil, Libai Barak, Muller Eitan, and Shachar Ron
International Journal of Research in Marketing (2020)

  • Gil Appel

    USC Marshall

    USA

Created

July 11, 2019

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July 11, 2019

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R

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The file is the code to run the profit simulations as presented in the paper.

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