The Effect of Customer Empowerment on Adherence to Expert Advice

By De Jong Martijn, Camacho Nuno, and Stremersch Stefan
International Journal of Research in Marketing (2014)

  • Nuno Camacho

    Erasmus School of Economics

    Netherlands

  • Martijn De Jong

    Erasmus School of Economics

    Netherlands

  • Stefan Stremersch

    Erasmus School of Economics

    Netherlands

Created

September 25, 2014

Last update

September 25, 2014

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WinBUGS

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Description

This file indicates how to use the estimation code for the two multi-sample Bayesian structural equation models in the paper by Camacho, N., M.G. de Jong and S. Stremersch (2014) . The paper was estimated on a dataset with 11,735 observations from consumers in 17 countries. The model was estimated using WinBUGS version 1.4.3, its latest version, released in August 2007. WinBUGS has a freeware license and can thus be downloaded for free from its website (http://www.mrc-bsu.cam.ac.uk/bugs/winbugs/). We share our WinBUGS code for the two models discussed in the paper: - The main model specified in section 4.5 and discussed in section 5 of the paper (results reported in Table 1 and Table 2), and - The mediation model discussed in section 6 of the paper (whose results are reported in Table 3).

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