Consumer Participation in the Design and Realization Stages of Production: How Self-Production Shapes Consumer Evaluations and Relationships to Products

By Sinem Atakan S., Bagozzi Richard, and Yoon Carolyn
International Journal of Research in Marketing (2014)

  • Sinem Atakan

    Ozyegin University

    Turkey

  • Carolyn Yoon

    University of Michigan

    USA

  • Richard Bagozzi

    University of Michigan

    USA

Created

September 25, 2014

Last update

September 25, 2014

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Stata

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