International Journal of Research in Marketing

International Journal of Research in Marketing

23 companion websites

A Random Coefficients Mixture Hidden Markov Model for Marketing

International Journal of Research in Marketing (2018)

Kappe Eelco, Stadler Ashley, and DeSarbo Wayne

Instructional Manipulation Checks: A longitudinal analysis with implications for MTurk

International Journal of Research in Marketing (2018)

Paas Leonard, Dolnicar Sara, and Karlsson Logi

2018-02-27

Zip Archive

468

194

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Endogeneity in survey research

International Journal of Research in Marketing (2018)

Sande Jon Bingen and Ghosh Mrinal

Feeling disconnected from others: The effects of ambient darkness on hedonic choice

International Journal of Research in Marketing (2018)

Huang Xun (Irene), Dong Ping, and Labroo Aparna A.

2017-12-01

Zip Archive

433

199

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Capturing flexible correlations in multiple-discrete choice outcomes using copulas

International Journal of Research in Marketing (2018)

Kim Chul, Jun Duk Bin, and Park Sungho

2017-12-13

Zip Archive

526

183

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Consumer power and choice deferral: The role of anticipated regret

International Journal of Research in Marketing (2017)

Mourali Mehdi, Yang Zhiyong, Pons Frank, and Hassay Derek

An experience-utility explanation of the preference for larger assortments

International Journal of Research in Marketing (2017)

Aydinli Aylin , Gu Yangjie, and Tuan Pham Michel

Corporate social responsibility and product quality:Complements or substitutes?

International Journal of Research in Marketing (2017)

Banerjee Sumitro and Wathieu Luc

Empirical generalizations on the impact of stars on the economic success of movies

International Journal of Research in Marketing (2017)

Hofmann Julian, Clement Michel, Völckner Franziska, and Hennig-Thurau Thorsten