International Journal of Research in Marketing

International Journal of Research in Marketing

25 companion websites

Targeting Online Display Ads: Choosing Their Frequency and Spacing

International Journal of Research in Marketing (2018)

Försch Steffen and de Haan Evert

On the Monetary Impact of Fashion Design Piracy

International Journal of Research in Marketing (2018)

Appel Gil, Libai Barak, and Muller Eitan

A Random Coefficients Mixture Hidden Markov Model for Marketing

International Journal of Research in Marketing (2018)

Kappe Eelco, Stadler Ashley, and DeSarbo Wayne

Instructional Manipulation Checks: A longitudinal analysis with implications for MTurk

International Journal of Research in Marketing (2018)

Paas Leonard, Dolnicar Sara, and Karlsson Logi

2018-02-27

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Endogeneity in survey research

International Journal of Research in Marketing (2018)

Sande Jon Bingen and Ghosh Mrinal

Feeling disconnected from others: The effects of ambient darkness on hedonic choice

International Journal of Research in Marketing (2018)

Huang Xun (Irene), Dong Ping, and Labroo Aparna A.

2017-12-01

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518

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Capturing flexible correlations in multiple-discrete choice outcomes using copulas

International Journal of Research in Marketing (2018)

Kim Chul, Jun Duk Bin, and Park Sungho

2017-12-13

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632

181

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Consumer power and choice deferral: The role of anticipated regret

International Journal of Research in Marketing (2017)

Mourali Mehdi, Yang Zhiyong, Pons Frank, and Hassay Derek

An experience-utility explanation of the preference for larger assortments

International Journal of Research in Marketing (2017)

Aydinli Aylin , Gu Yangjie, and Tuan Pham Michel