International Journal of Research in Marketing

International Journal of Research in Marketing

28 companion websites

Too Much of a Good Thing?

International Journal of Research in Marketing (2019)

Gaustad Tarje, M. Bendik, Warlop Luk, and Fitzsimons Gavan J.

Evaluating marketplace synergies of ingredient brand alliances

International Journal of Research in Marketing (2018)

Bowman Douglas

Shaping Consumer Preference Using Alignable Attributes: The Roles of Regulatory Orientation and Construal Level

International Journal of Research in Marketing (2018)

Sun Jin, Keh Hean Tat, and Lee Angela Y.

Targeting Online Display Ads: Choosing Their Frequency and Spacing

International Journal of Research in Marketing (2018)

Försch Steffen and de Haan Evert

On the Monetary Impact of Fashion Design Piracy

International Journal of Research in Marketing (2018)

Appel Gil, Libai Barak, and Muller Eitan

A Random Coefficients Mixture Hidden Markov Model for Marketing

International Journal of Research in Marketing (2018)

Kappe Eelco, Stadler Ashley, and DeSarbo Wayne

Instructional Manipulation Checks: A longitudinal analysis with implications for MTurk

International Journal of Research in Marketing (2018)

Paas Leonard, Dolnicar Sara, and Karlsson Logi

2018-02-27

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Endogeneity in survey research

International Journal of Research in Marketing (2018)

Sande Jon Bingen and Ghosh Mrinal

Feeling disconnected from others: The effects of ambient darkness on hedonic choice

International Journal of Research in Marketing (2018)

Huang Xun (Irene), Dong Ping, and Labroo Aparna A.