Folder main contains programs used for the core of the paper. Folder montecarlo contains programs used for MC simulations of the appendix. See Readme.txt files in the folders and subfolders for further explanations. Matlab programs written with Matlab 2008. C++ code written using Microsoft Visual Studio.
International Journal of Research in Marketing (2017)
Mourali Mehdi, Yang Zhiyong, Pons Frank, and Hassay Derek