Consumer power and choice deferral: The role of anticipated regret

By Mourali Mehdi, Yang Zhiyong, Pons Frank, and Hassay Derek
International Journal of Research in Marketing (2017)

  • Mehdi Mourali

    University of Calgary

    Canada

  • Zhiyong Yang

    University of Texas at Arlington

    USA

  • Frank Pons

    Université Laval

    Canada

  • Derek Hassay

    University of Calgary

    Canada

Created

October 31, 2017

Last update

November 6, 2017

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SPSS

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