Targeting Online Display Ads: Choosing Their Frequency and Spacing

By Försch Steffen and de Haan Evert
International Journal of Research in Marketing (2018)

  • Steffen Försch

    Goethe University Frankfurt

    Germany

  • Evert de Haan

    Goethe University Frankfurt

    Germany

Created

August 31, 2018

Last update

August 31, 2018

Software

R

Ranking

215

Visits

386

Downloads

18

Description

The code provides all the analyses used in the paper (both the main paper as well as the web appendix). In the comments it is indicated to which Tables and/or Figures from the paper or web appendix the code relates to.

Shaping Consumer Preference Using Alignable Attributes: The Roles of Regulatory Orientation and Construal Level

International Journal of Research in Marketing (2018)

Sun Jin, Keh Hean Tat, and Lee Angela Y.

Backtesting Expected Shortfall via Multi-Quantile Regression

Working Paper (2018)

Couperier Ophélie and Leymarie Jérémy

Wealth Distribution with Random Discount Factors

Journal of Monetary Economics (2018)

Toda Alexis Akira

Financial distress, refinancing, and debt structure

Journal of Banking and Finance (2018)

Yin Qie and Dudley Evan

On the Monetary Impact of Fashion Design Piracy

International Journal of Research in Marketing (2018)

Appel Gil, Libai Barak, and Muller Eitan

A Random Coefficients Mixture Hidden Markov Model for Marketing

International Journal of Research in Marketing (2018)

Kappe Eelco, Stadler Ashley, and DeSarbo Wayne

Fiscal policy coordination in currency unionsat the effective lower bound

Working Paper (2018)

Müller Gernot and Hettig Thomas

2018-05-18

Zip Archive

562

196

21

The Dynamics of Sovereign Debt Crises and Bailouts

Journal of International Economics (2018)

Roch Francisco

Testing for Granger Causality in Heterogeneous Mixed Panels

Economic Modelling (2011)

Emirmahmutoglu Furkan and Kose Nezir

0 comment

Add comment

You need to log in to post a comment.