Targeting Online Display Ads: Choosing Their Frequency and Spacing

By Försch Steffen and de Haan Evert
International Journal of Research in Marketing (2018)

  • Steffen Försch

    Goethe University Frankfurt


  • Evert de Haan

    Goethe University Frankfurt



August 31, 2018

Last update

August 31, 2018










The code provides all the analyses used in the paper (both the main paper as well as the web appendix). In the comments it is indicated to which Tables and/or Figures from the paper or web appendix the code relates to.

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