Targeting Online Display Ads: Choosing Their Frequency and Spacing

By Försch Steffen and de Haan Evert
International Journal of Research in Marketing (2018)

  • Steffen Försch

    Goethe University Frankfurt

    Germany

  • Evert de Haan

    Goethe University Frankfurt

    Germany

Created

August 31, 2018

Last update

August 31, 2018

Software

R

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209

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501

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Description

The code provides all the analyses used in the paper (both the main paper as well as the web appendix). In the comments it is indicated to which Tables and/or Figures from the paper or web appendix the code relates to.

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