Shaping Consumer Preference Using Alignable Attributes: The Roles of Regulatory Orientation and Construal Level

By Sun Jin, Keh Hean Tat, and Lee Angela Y.
International Journal of Research in Marketing (2018)

  • Jin Sun

  • Hean Tat Keh

    Monash University

    Australia

Created

November 17, 2018

Last update

November 18, 2018

Software

SPSS

Ranking

221

Visits

348

Downloads

9

Description

These data files accompany the article "Shaping Consumer Preference Using Alignable Attributes: The Roles of Regulatory Orientation and Construal Level" by Jin Sun, Hean Tat Keh, and Angela Y. Lee, which is in press at International Journal of Research in Marketing. Please do not use or share the data without express written permission from Professor Jin Sun.

Too Much of a Good Thing?

International Journal of Research in Marketing (2019)

Gaustad Tarje, M. Bendik, Warlop Luk, and Fitzsimons Gavan J.

Evaluating marketplace synergies of ingredient brand alliances

International Journal of Research in Marketing (2018)

Bowman Douglas

Smart Systemic-Risk Scores

Working Paper (2018)

Benoit Sylvain

Backtesting Expected Shortfall via Multi-Quantile Regression

Working Paper (2018)

Couperier Ophélie and Leymarie Jérémy

Wealth Distribution with Random Discount Factors

Journal of Monetary Economics (2018)

Toda Alexis Akira

Targeting Online Display Ads: Choosing Their Frequency and Spacing

International Journal of Research in Marketing (2018)

Försch Steffen and de Haan Evert

Financial distress, refinancing, and debt structure

Journal of Banking and Finance (2018)

Yin Qie and Dudley Evan

On the Monetary Impact of Fashion Design Piracy

International Journal of Research in Marketing (2018)

Appel Gil, Libai Barak, and Muller Eitan

A Random Coefficients Mixture Hidden Markov Model for Marketing

International Journal of Research in Marketing (2018)

Kappe Eelco, Stadler Ashley, and DeSarbo Wayne

0 comment

Add comment

You need to log in to post a comment.