Shaping Consumer Preference Using Alignable Attributes: The Roles of Regulatory Orientation and Construal Level

By Sun Jin, Keh Hean Tat, and Lee Angela Y.
International Journal of Research in Marketing (2018)

  • Jin Sun

  • Hean Tat Keh

    Monash University

    Australia

Created

November 17, 2018

Last update

November 18, 2018

Software

SPSS

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222

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103

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5

Description

These data files accompany the article "Shaping Consumer Preference Using Alignable Attributes: The Roles of Regulatory Orientation and Construal Level" by Jin Sun, Hean Tat Keh, and Angela Y. Lee, which is in press at International Journal of Research in Marketing. Please do not use or share the data without express written permission from Professor Jin Sun.

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