Too Much of a Good Thing?

By Gaustad Tarje, M. Bendik, Warlop Luk, and Fitzsimons Gavan J.
International Journal of Research in Marketing (2019)

  • Tarje Gaustad

    Kristiania University College

    Norway

  • Bendik M.

  • Luk Warlop

  • Gavan J. Fitzsimons

  • Tarje Gaustad

Created

January 28, 2019

Last update

February 20, 2019

Software

SPSS

Ranking

219

Visits

608

Downloads

10

Description

These data files accompany the article "Too Much of a Good Thing? Consumer Response to Strategic Changes in Brand Image " by Tarje Gaustad, Bendik M. Samuelsen, Luk Warlop, and Gavan J. Fitzsimons, which is in press at International Journal of Research in Marketing.

The impact of interest rate ceilings on households' credit access: Evidence from a 2013 Chilean legislation

Journal of Banking and Finance (2019)

Madeira Carlos

On the Monetization of Mobile Apps

International Journal of Research in Marketing (2020)

Appel Gil, Libai Barak, Muller Eitan, and Shachar Ron

Heterogeneous Inflation Expectations and Learning

Journal of Money, Credit and Banking (2015)

Madeira Carlos and Zafar Basit

Package graphic design and communication across cultures: An investigation of Chinese consumers’ interpretation of imported wine labels

International Journal of Research in Marketing (2019)

Cheng Peiyao, Masson Josselin, Celhay Franck, and Li Wenhua

Federal Reserve Private Information and the Stock Market

Journal of Banking and Finance (2019)

Lakdawala Aeimit and Schaffer Matthew

2019-06-02

Zip Archive

187

231

9

Exit expectations and debt crises in currency unions

Working Paper (2019)

Müller Gernot, Kriwoluzky Alexander, and Wolf Martin

2019-04-12

Zip Archive

393

228

22

Evaluating marketplace synergies of ingredient brand alliances

International Journal of Research in Marketing (2018)

Bowman Douglas

Smart Systemic-Risk Scores

Working Paper (2018)

Benoit Sylvain

Shaping Consumer Preference Using Alignable Attributes: The Roles of Regulatory Orientation and Construal Level

International Journal of Research in Marketing (2018)

Sun Jin, Keh Hean Tat, and Lee Angela Y.

0 comment

Add comment

You need to log in to post a comment.