Too Much of a Good Thing?

By Gaustad Tarje, M. Bendik, Warlop Luk, and Fitzsimons Gavan J.
International Journal of Research in Marketing (2019)

  • Tarje Gaustad

    Kristiania University College

    Norway

  • Bendik M.

  • Luk Warlop

  • Gavan J. Fitzsimons

  • Tarje Gaustad

Created

January 28, 2019

Last update

February 20, 2019

Software

SPSS

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226

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389

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8

Description

These data files accompany the article "Too Much of a Good Thing? Consumer Response to Strategic Changes in Brand Image " by Tarje Gaustad, Bendik M. Samuelsen, Luk Warlop, and Gavan J. Fitzsimons, which is in press at International Journal of Research in Marketing.

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