Evaluating marketplace synergies of ingredient brand alliances

By Bowman Douglas
International Journal of Research in Marketing (2018)

  • Douglas Bowman

  • Anthony Koschmann

    Eastern Michigan University

    USA

Created

February 7, 2019

Last update

February 9, 2019

Software

SAS

Ranking

214

Visits

1381

Downloads

36

Description

The Excel file summarizes survey averages for each brand on 6 attributes, which were rated on a 1-7 Likert scale (average of 31 respondents per brand). The SAS code runs the factor analysis to generate two factors for brands: a functional association and an emotional association.

Backtesting Expected Shortfall via Multi-Quantile Regression

Working Paper (2021)

Couperier Ophélie and Leymarie Jérémy

Estimating The Relation Between Digitalization And The Market Value Of Insurers

Journal of Risk and Insurance (2021)

Fritzsch Simon and Scharner Philipp

Estimating the probability of informed trading: A Bayesian approach

Journal of Banking and Finance (2021)

Griffin Jim, Oberoi Jaideep, and Oduro Samuel

The long term impact of Chilean policy reforms on savings and pensions

Journal of the Economics of Ageing (2021)

Madeira Carlos

2021-02-16

Zip Archive

604

263

12

Market Power and Efficiency in the Iranian Banking Industry

Emerging Markets Finance and Trade (2020)

Haghnejad Amin, Samadi Saeed, Nasrollahi Khadije, Azarbayjani Karim, and Kazemi Iraj

Stock prices, exchange rates and portfolio equity flows: A Toda-Yamamoto Panel Causality Test

Journal of Economic Studies (2019)

Andriansyah Andriansyah

Catch me if you can. Can human observers identify insiders in asset markets?

Journal of Economic Psychology (2018)

Palan Stefan and Stöckl Thomas

Aggregation mechanisms for crowd predictions

Experimental Economics (2019)

Huber Jürgen, Palan Stefan, and Senninger Larissa

Does Investor Risk Perception Drive Asset Prices in Markets? Experimental Evidence.

Journal of Banking and Finance (2019)

Huber Jürgen, Zeisberger Stefan, and Palan Stefan

0 comment

Add comment

You need to log in to post a comment.