Evaluating marketplace synergies of ingredient brand alliances

By Bowman Douglas
International Journal of Research in Marketing (2018)

  • Douglas Bowman

  • Anthony Koschmann

    Eastern Michigan University

    USA

Created

February 7, 2019

Last update

February 9, 2019

Software

SAS

Ranking

209

Visits

845

Downloads

25

Description

The Excel file summarizes survey averages for each brand on 6 attributes, which were rated on a 1-7 Likert scale (average of 31 respondents per brand). The SAS code runs the factor analysis to generate two factors for brands: a functional association and an emotional association.

Stock prices, exchange rates and portfolio equity flows: A Toda-Yamamoto Panel Causality Test

Journal of Economic Studies (2019)

Andriansyah Andriansyah

Catch me if you can. Can human observers identify insiders in asset markets?

Journal of Economic Psychology (2018)

Palan Stefan and Stöckl Thomas

Aggregation mechanisms for crowd predictions

Experimental Economics (2019)

Huber Jürgen, Palan Stefan, and Senninger Larissa

Does Investor Risk Perception Drive Asset Prices in Markets? Experimental Evidence.

Journal of Banking and Finance (2019)

Huber Jürgen, Zeisberger Stefan, and Palan Stefan

Capital, risk and profitability of WAEMU banks: Does bank ownership matter?

SOAS Centre for Global Finance (2019)

Kanga, Desire, Murinde Victor, and Soumare Issouf

The impact of interest rate ceilings on households' credit access: Evidence from a 2013 Chilean legislation

Journal of Banking and Finance (2019)

Madeira Carlos

On the Monetization of Mobile Apps

International Journal of Research in Marketing (2020)

Appel Gil, Libai Barak, Muller Eitan, and Shachar Ron

Heterogeneous Inflation Expectations and Learning

Journal of Money, Credit and Banking (2015)

Madeira Carlos and Zafar Basit

Package graphic design and communication across cultures: An investigation of Chinese consumers’ interpretation of imported wine labels

International Journal of Research in Marketing (2019)

Cheng Peiyao, Masson Josselin, Celhay Franck, and Li Wenhua

0 comment

Add comment

You need to log in to post a comment.